One of kids’ favorite clothing brands approached us with the hopes of recreating a founding video they’d already spent time and money producing, but it just felt off-brand. They explained the founder and heart behind the company was anything but formal, boring, and conventional.  As we came to know Rachel’s reason we knew our approach to this film would need to reflect her passion for fashion, stoke on life, grit, active lifestyle, and most of all her love of being a rad mom. But beyond showing functional and stylish clothing for kids, this film needed to speak to moms everywhere that if there’s something they want to accomplish, “freaking do it!”