Taste artisan chocolate
Preparing to take their product global, Taste Artisan Chocolate needed to properly introduce themselves to a highly anticipated Japanese market. The challenge? Bustling and busy trade shows of Tokyo and Osaka wouldn’t allow for an audience to hear any audio of a video. So—they needed us to “show, not tell” they’d mastered the craft of making exceptionally flavorful, fine quality, all natural, artisan chocolate; a beautiful yet meticulous process backed by thousands upon thousands of prototype batches. With the backdrop of Taste’s historic, 1920’s brick-walled factory, we couldn’t wait to for the visual possibilities that awaited—and of course, to taste the chocolate ourselves.
2.5x Conversion Rate
“Reason’s video brought our trade show presentation to the next level. They visually told the story of our care and precision in the factory perfectly. We had it playing on a loop at our trade show booth in Japan in Feb 22’. Due to a hiccup with the monitor, we didn’t have the video playing on the first day, so we were able to measure the difference in the attention our booth received with and without it. Adding the video to our booth resulted in a 2.5x conversion rate for capturing leads at that show. We continue to use this video to tell our story as it demonstrates the craftsmanship and passion that is at the heart of our work here at Taste Artisan Chocolate. Thanks again Reason!”
x Grant Fry, Co-Owner/Head Chocolate Maker of Taste Artisan Chocolate
